✓ Names Tips
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Every idea must have a name first: Before going live with your website or blog do a serious evaluation of the domain name you are going to use. Make sure it is easy for your audience to remember and reflects your content.
A domain name can have up to 253 alphanumeric characters (hyphens "-" are also accepted), but you shouldn't use a domain name longer than 12/15 characters to build a "search engines friendly" website.
So for a successful launch, your domain name choice should be good enough to "tell it all" about your business in just less than 15 characters. Then you have 50 to 70 characters to put a title to your store and between 120 to 150 characters to make a detailed description of your business in your description meta tag.
Don't repeat words in your website title and in your description to stay away of penalties for "word spamming" and get poor organic search positioning. At a maximum use one singular and one plural of the same word, but no more.
Search engines pay special attention to fresh and original contents and penalize duplicate content penalties. During search instances your description and your keywords meta tags are becoming irrelevant for SEO positioning. Your website contents are becoming a key element for the mapping and positioning of your site. Launch your website without using meta tags and wait till you get listed on search engines to see what shows up as a description of your website. Then you can include a description meta tag if you don't like what search engines are telling about your online store.
Dot com domain name extensions should be your primary choice for registration. Over one thousand new domain extensions were releaded for registration since 2017, but dot com's are still the internet kings and are still considered a safer option to launch a new website. If you are still interested in one of the new domain extensions (new GTLD's) avoid cyber squatting on someone else's traditional GTLD, this can bring you unexpected copyright issues.
Choosing and hand registering a brand new .com domain name shorter than 10/15 characters that really "tells it all" about your business can be a real challenge, but it's worth the effort. It's all about money: a new dot com has a yearly fee of $8.99 per year. If you opt yo buy a preregistered .com you should be ready to make an investment of hundreds or thousands.
When searching for a new dot com, you can see suggestions of alternative names that use hyphens and/or numbers embedded within the domain name, and this may sound as a good choice, but don't forget about your customers and blog readers: make your domain name easy to remember and spell.
Consider using at least one word in your domain name that is directly related to your online store: i.e. if you are selling web hosting services, try to include the word "host" or "hosting" in the domain name of your choice. This is called an "exact match domain name". Customers looking for such a service will probably use one of these words as their search arguments. Make sure you are not using a copyrighted or trademarked word or part of a brand, simple words may be already copyrighted. Take a look into TESS (The U.S. Patent and Trademark Office) and search for the term or word of your choice. If not trademarked or a request was rejected then you can use it.